From ESPN to Feeding Westchester, Bruce knows just how to spotlight the magic behind an organization’s impact.
As Director of Marketing and Communications, Bruce has been thoughtful and proactive in spreading Feeding Westchester’s mission—finding ways to inspire action among his Westchester neighbors.
And his journey is unlike any other. As he puts it, “Everybody has a story,” and his is one that’s helping transform how people understand and respond to food insecurity in our region.
Spending most of his career in corporate America, Bruce brings decades of experience—most notably from one of the world’s most recognizable brands.
“I put in 35-plus years in corporate jobs… I worked at ESPN for 24 of those years.”
ESPN, owned by The Walt Disney Company, ignited Bruce’s marketing career and taught him the power of storytelling. But after years of high-level work in corporate media, Bruce felt pulled toward something new.
“I was definitely getting the feeling that I was ready to move on to something else. When I left ESPN, I decided, first and foremost, that I didn’t want to do the same thing again.”
As a longtime Westchester resident, Bruce wanted to make a local impact.
“I was really intrigued. I wanted to do something local and meaningful. I’d already started getting more involved in community activities.”
He added:
“I’ve done enough to get buried in email, do internal presentations and make money for organizations that don’t really need it. But here, I feel like I can do something that’s truly needed—and make a difference.”
Bruce initially planned to take six months off. But a compelling opportunity at Feeding Westchester changed that. A few weeks later, he began a new chapter—in the nonprofit world.
The transition was a big one. But to Bruce, there’s something truly special about nonprofits:
“The difference here is that every single person is mission-driven. They’re passionate. They really care about what they do. Everybody genuinely believes they can make a difference… and I’ve never worked in a place like that.”
At Feeding Westchester, Bruce found a work culture grounded in respect and purpose.
“Everybody is respected as an individual and for what they do. I don’t see the politics and competitiveness that’s so common in other workplaces.”
Now fully embedded in the mission, Bruce is more determined than ever to connect his community to the cause:
“Until I worked here, I had a general idea of what was going on—but I had no clue about the scale. And I didn’t know the details. Now I do, and I feel like I have to help others see what I see.”
With ongoing government cutbacks and growing need, Bruce knows the communications team plays a crucial role.
“It’s going to be critical for our entire organization—especially marketing and communications—to get the message right and deliver it in a way that helps people truly understand the need.”
With two years of nonprofit experience now under his belt, Bruce is confident in the rewards of the sector:
“You can have a good life working in a nonprofit.”
He continues:
“The nonprofit sector is a place where you’re doing something tangible. You see people being helped. You have real metrics. And you see—face-to-face—the difference you’re making.”
Bruce’s impact goes far beyond media strategy. His work helps ensure his neighbors’ plates are filled—and that their stories are heard.
In every role, Bruce has always known how to find the magic within an organization. And in doing so, the marvel of Feeding Westchester is brought home for all local community members to be touched by.
